White Label SEO Tools To Look Out For When Choosing A Reseller

White label SEO tools are often times a big deciding factor when choosing which platform to work with. Although this can be a bit of a misleading marketing tactic with some companies, the tools provided certainly add to your ability as an SEO professional to provide your services. Just remember that not all tools are necessary and although they may look nice, you may never actually use them. The key here is to establish exactly which tools you will plug into your business and which are throw aways. What’s left will leave you with your prime candidate platforms.

SEO ToolsBelow we’ll take a look at some of the common tools found in SEO reseller programs. Keep in mind that not every company offers the same tools. So you may or may not see these tools represented at your desired service. If you don’t see a tool in their offering that doesn’t mean it’s not still a viable system for you to use.

Most Common White Label SEO Tools (In No Particular Order)

#1 SEO Audit Reports

This is nearly a ubiquitous tool among the various service providers. This tool allows you to run an SEO or PPC audit on your client’s website. When it’s finished it’ll tell you what exactly your client does well and what it does not.

Ideally this tool will generate a report that you can deliver to your client and either use it as a way to close the sale or you can use it to establish exactly what service packages you need to use in order to get your client the best results.

#2 Client Dashboards

The client dashboard is also a common tools among resellers. This tool allows you to give your client a login to see their campaign stats. This login usually resides on your website to keep everything 100% white labeled under your brand.

When the client logs into this dashboard they will see a variety of analytics and stats about their current or past campaigns. What is shown here depends on the system you choose and sometimes can be customized. Common stats are total unique visitors, leads generated, links acquired, and search engine rankings.

#3 Keyword Tracking Reports

This is an indispensable tool. If your white label service provider doesn’t not have this tool they’re most likely not worth your time and money.

Even if the system you choose does not have a client dashboard, they should most certainly have client keyword tracking reports. These reports will show your clients most up-to-date rankings for a specified number of keywords. Of course this report should be fully branded with your company’s logo and brand info.

Ideally the keyword reports are generated on demand – or more preferably – delivered automatically via email to your clients on a set schedule. Automated delivery will keep your clients informed and reduce the amount of time you spend holding hands.

#4 Full Range Of Complimentary Services

While the following services are not “tools” per se, they are certainly important aspects of every SEO professionals service menu. Providing these services via your white label platform is an added benefit and therefor we’ll consider them “tools” for the purpose of this article.

content creation – In a perfect scenario you would be able to order any kind of content you need for a client’s project directly within your dashboard (from blog posts, to articles, to press release content). Also within this perfect scenario that content is written by American writers who research the topic before writing. PosiRank is one such platform that offers this.

website creation – Website creation could be anything from full on web design and development to lead gen mini-site creation. This will save you untold amounts of time and heartache.

on page seo reports – Good on page SEO reports should offer full keyword research for the page as well as optimized titles and descriptions. The report should also provide a full set of optimization suggestions to help you improve the page’s ranking ability.

keyword research – This is the foundation of nearly all we do online as SEO professionals. Finding keywords with good traffic amounts and acceptable competition can take a lot of time. This is also an invaluable time saver.


Q:  What Are SEO Tools?
A:  SEO Tools are simply software that perform various data gathering tasks in order to allow webmasters to learn more about websites.  SEO Tools are nothing without a purpose.  You have to know what you’re looking to accomplish before you start using these tools.

Q:  What SEO Tools Should You Use For Google?
A:  Most SEO tools can have a positive or negative impact on your site in Google’s index depending on how you use them.  You could use Google’s very own tools such as their keyword planner, analytics platform, and search console to help you get your site ranked higher in their search engine.  These various tools will help you in different ways to optimize and fix your website so that it is more search engine friendly.

Q:  How Do You Add SEO Tools To A Website
A:  The majority of webmasters today have moved to using the WordPress CMS platform.  The particular CMS has many different plugins to allow you better control over your on-site SEO tactics.  Other platforms like Shopify offer apps (similar to WordPress plugins) that will help you optimize and set your site up for search engine success better than without them.  It’s truly a matter of the platform you’re choosing to use for your site.  Some people don’t use a CMS, they just create sites out of HTML.  While more labor intensive this style of site could benefit from an SEO toolbar option to help the webmaster optimize the site better.



affiliate disclosure: there is a material connection to one or more of the reviewed services.

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